Niche Brand Strategy – The art of adding value to your target audience!

Enthusiast in all things digital design and niche marketing.

You have arrived, welcome to my online portfolio!

I help develop an online presence. From niche selection, marketing strategy to design and support, I’m your one-stop-rural shop for your marketing needs. Specializing in accelerating brands with customer-centric marketing.

I can feel a plan brewing! And all good plans start with great research –  I hope this site provides the insight you are seeking. Consultations are free!

I’m always happy to chat directly!

Email me anytime! [email protected]

“Niche Marketing, It’s like fishing. Focus your offering; catch more clients.”

Charlotte bitmoji



Digital Strategy & Design

Digital drawing, logo rendering, branding alignment & strategy, blog support, social selling, social media, marketing consulting, even simple computer setup assistance! Happy to help!

Wholistic support for the digital marketing novice,



Web Design

Website development and management. Offering Canadian hosting and support in WordPress, Lightspeed, Wix, Weebly, Shopify and Squarespace.

Digital Rendering

Digitizing your ideas. Whether it be a logo, vinyl image, T-shirt graphic, poster, or artistic rendering – the pixel is the limit.

Initialization Services

Devices, software, websites, accounts – you name it, I’m happy to help set ‘things’ up.

Brand Consulting

Starting new, or stimulating growth; finding your niche is key. An outsider’s perspective can be a valuable vantage point. Let me help guide the process, in taking your brand to new heights.

Media Management

Curate content that will resonate with your audience. Ensuring your message is purveyed in an engaging, creative, and professional manner.

The Bruce Peninsula

My inspiration. My muse. The Lion’s Head Lookout – Northern Bruce Peninsula, Ontario.

A beautiful rock formation along the Niagara Escarpment. A lion’s head can be seen emerging from the limestone wall. I am fortunate enough to call the surrounding community my home.

Thanks to the nature of my business, I often work with my clients completely digitally, using video chats, messaging, and emails. It is this flexibility that enables me to live on one of Canada’s rural gems – The Bruce Peninsula.

Living in rural Ontario, while doing what I love for clients across Canada, is a dream come true. For that reason, I identify as the Rural Brand guru. My surroundings are my muse. They drive my inspiration and passion to help others take a Step Ahead in the digital world. The reward is worth the journey! I call myself a Guru because I prefer to teach these design principles and am most rewarded when clients feel empowered in developing their own businesses or ideas.

Let’s start your adventure together!

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