The 5 Mistakes Most Small Businesses Make When Starting a Business

In this article, we’ll discuss some of the biggest mistakes that small businesses make when starting out, and how you can avoid making these same mistakes when starting your own business. This includes errors in branding and marketing strategy, as well as in the actual products or services that you offer your customers. You may […]

What is a Niche?

What is a Niche? According to Webster’s Dictionary, a niche is a specialized segment of the market for a specific kind of product or service. To simplify this definition, I like to think of a niche as a focused brand providing solutions to a target audience to generate sales within that target audience. In today’s […]

Crush it!: Why NOW Is the Time to Cash In on Your Passion – by Gary Vaynerchuk

Charlotte’s Notes: A fantastic resource for raw motivation! Gary is a straight-talking marketing guru who has inspired millions. He’s now heavily involved with the top social media platforms and his original ” Crush it” mantra is responsible for many successful entrepreneurs. In his first Audiobook, Gary frequently goes off-script, providing even more insight into his […]